Cyber Security Awareness Month for partners

In this partner toolkit:

• What is Get Cyber Safe?
• What is Cyber Security Awareness Month?
• What's new this year?
• Why become a partner?
• How you can get involved
• CSAM on social media
• Contact Get Cyber Safe

What is Get Cyber Safe?

Get Cyber Safe is a public awareness campaign led by the Communications Security Establishment, with advice from its Canadian Centre for Cyber Security, to inform Canadians about the simple steps they can take to stay safe online. Get Cyber Safe is the Canadian lead for Cyber Security Awareness Month (CSAM).

What is Cyber Security Awareness Month?

CSAM is an internationally recognized campaign held every October to inform the public of the importance of cyber security.

What is new this year?

For #CSAM2021, we’re highlighting how Life Happens Online by showcasing the countless ways the internet keeps us connected. From staying in touch with family and friends to working and learning online, the internet has been central to the way our lives have changed.

We’ve divided the campaign into weekly themes. Each week throughout October, we’ll be focusing on the different ways we’ve been able to live our lives online, and offer advice to help keep Canadians cyber safe.

Learn more about #CSAM2021 themes

Why become a partner?

Partners are key to the success of CSAM and the Get Cyber Safe campaign. The more Canadians learn about staying safe online, the more resilient we’ll all be against cyber threats. The best way to raise awareness about cyber security is to have more organizations involved — and that includes partners like you! Being a CSAM partner helps show your audience that you care about their cyber security.

How you can get involved

Being a CSAM partner is simple and impactful. We have prepared some helpful resources to get you started right away — here’s what you can do:

• Plan an internal message to your organization about CSAM.
• Plan social media content for your organization. Use our pre-crafted messages as a start, and remember to use #GetCyberSafe, #CSAM2021, #Cyber and #Cybersecurity.
• Update your profile photos and social media headers. The ones in our partner resources can be co-branded!
• Show us what you’re doing – reach out to collaborate, tag us in your posts and share your successes with us!

CSAM on social media

Want to promote CSAM on your social media accounts? We’re here to make it as easy as possible with pre-crafted posts for use on Facebook, Instagram, Twitter and LinkedIn, plus accompanying social media graphics.

Create your own content

Feeling creative and want to draft your own content? Great! We encourage you to use our other CSAM resources to help with your own content development, or share any of our existing infographics, blog posts and videos.

Don’t forget to use #CSAM2021 or tag us when you post to be part of the conversation!

Download resources

Social media tips and tricks

• Use images when you can. Posts with relevant images get more views, likes and comments than ones that don’t.
• Include video content. Get Cyber Safe has many video resources you can share with your audience.
• Ask questions. Engaging content like quizzes and polls are great for keeping your audience interested and engaged.

CSAM partner social media posts

The posts below are designed for Twitter, Facebook and LinkedIn. Feel free to use them anywhere you see fit, but make sure to be mindful of any restrictions like character limits or platforms that don’t allow links within the post.

Week 1: Staying in touch

• Staying connected with loved ones is one of the best parts about being online. But when unexpected messages pop up, you can’t always be sure who you’re talking to. Know the signs of phishing so you can spot a scammer: https://www.getcybersafe.gc.ca/en/resources/video-phishing-dont-take-bait #GetCyberSafe #CSAM2021
• You want to keep your friends updated on your life. But if you’re posting it on social media, it’s OK to leave out a few details like full names, addresses or other private info. https://www.getcybersafe.gc.ca/en/resources/identity-theft-no-joke #GetCyberSafe #CSAM2021
• Your accounts hold so much info about you, like your private photos, DMs and maybe even payment information! Keep details to yourself by using strong and unique passphrases for every account: https://www.getcybersafe.gc.ca/en/resources/video-creating-strong-password #GetCyberSafe #CSAM2021

Week 2: Sharing special moments

• Links aren’t always what they seem to be. If you receive an unexpected link, make sure it’s legit. CoolMusic.zip might look harmless, but it could be a scam to get you to download malware. https://www.getcybersafe.gc.ca/en/blogs/sharing-special-moments-while-being-cyber-secure #GetCyberSafe #CSAM2021
• Backing up precious photos online? Make sure the account you’re keeping them on is secure. Turn on multi-factor authentication to add an extra layer of security and keep your memories safe and sound: https://www.getcybersafe.gc.ca/en/secure-your-accounts/multi-factor-authentication #GetCyberSafe #CSAM2021
• Just got a new device? Before downloading that cute video your friend just sent, make sure you download an anti-virus software. Here’s how to choose one that’s right for you: https://www.getcybersafe.gc.ca/en/blogs/how-evaluate-anti-virus-software-and-choose-right-one-you #GetCyberSafe #CSAM2021

Week 3: Working and networking

• You may have brought the office home, but your router didn’t get the memo. Make sure your home network is keeping your work secure with these steps: https://www.getcybersafe.gc.ca/en/resources/your-network-ready-anything #GetCyberSafe #CSAM2021
• We’re still communicating with our coworkers online, and scammers are still pretending to be them. #GetCyberSafe by making sure you know how to spot the signs of a spear-phishing email: https://www.getcybersafe.gc.ca/en/blogs/spear-phishing-what-it-and-how-you-can-protect-yourself #CSAM2021
• For many Canadians, “working from home” isn’t always literal. If you’re set up in a coffee shop for the day, make sure you use a VPN to protect your devices from unsecure public Wi-Fi: https://www.getcybersafe.gc.ca/en/secure-your-connections/public-wi-fi #CSAM2021 #GetCyberSafe

Week 4: Families and businesses

• If we’ve learned one thing recently, it’s that online learning isn’t easy. Help your kids #GetCyberSafe in all their online activities, from gaming to getting that school project done: https://www.getcybersafe.gc.ca/en/blogs/cyber-security-kids-introduction
• Has your business done what it takes to stay secure online? It only takes a few minutes to find out with the #GetCyberSafe assessment tool: https://www.getcybersafe.gc.ca/en/resources/research/take-get-cyber-safe-checkup #CSAM2021
• Parenting has always been a wild ride of uncertainty. But as life starts to calm down, make sure your “me time” with your favourite show is over a secure Wi-Fi network: https://www.getcybersafe.gc.ca/en/secure-your-connections/private-networks #GetCyberSafe #CSAM2021

Contact Get Cyber Safe

Thanks for helping to keep Canadians safe by promoting cyber security! If you have any questions or concerns, or would like more information on the Get Cyber Safe campaign, please contact us:

Email: contact@cyber.gc.ca

Toll free: 1-833-CYBER-88 (1-833-292-3788)