Is protection part of your business plan?

Promoting your business is an important part of making it successful, but it doesn’t end there. Taking simple steps to secure your business against cyber threats can build customer trust and boost your earnings.

You may have heard of the 4 Ps of marketing:


  • Packaging
  • Functionality


  • Discounts
  • Cost


  • Distribution
  • Logistics


  • Advertising
  • Publicity

But do you know about the 5th P?


  • Cyber safety
  • Customer privacy
  • Data security

Here's why protection matters to you:

1 in 5 Canadian businesses reported being impacted by cyber security incidents in 2019Footnote 1 but 84% of Canadians say they would reconsider doing business with anyone who failed to keep their data safeFootnote 2. 94% of Canadians say companies and governments should be “much more transparent” in how they protect and store their personal dataFootnote 2.

Your customers value their security

Protecting it can help your business grow.

Businesses that invest in protection can see the benefits

  • A competitive advantage
  • Fewer sales delays due to privacy concerns
  • Increased appeal with investors

Add protection to your marketing mix.


Get tips to improve your business' cyber security at

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